Ethical Chocolate Brand
Brand Proposition
Brand Mission
Design Notes
Three things I learned while doing research for this project were the global chocolate industry is worth over $100 Billion, West Africa supplies 70% of the cocoa beans, and their economies receive less than $6 billion of that $100 billion combined.
The main focus of this project was to tackle issues surrounded by and deeply rooted in the global chocolate industry. Learning about the widespread child labor involved with the production of most chocolate bars found in near every American grocery store has helped better inform my own purchases. In terms of design, I chose the typeface phosphate for its boldness and unique inline font which I then knocked out and altered to create a new version which shows off the dynamic counters of the letterforms. For color I referenced real life Cocoa plants and the bright ripening of their pods. One of my favorite parts about the design process was creating and evolving the logo. Starting with pen on paper, my process work then took the shape of a simple and bold icon, which I then converted to a higher fidelity logo for the final packaging.
Process
